A brand is a name, logo, slogan, and/or design scheme associated with a product or service. Brand recognition and other reactions are created by the use of the product or service and through the influence of advertising, design, and media commentary.  Web design is the designing and graphical presentation of content shown on the Internet in the form of Web sites and other Web applications using many different forms of media.

Graphic design is the process of communicating visually using text and/or images to present information, or promote a message. Graphic design practice embraces a range of cognitive and aesthetic skills and crafts, including typography, image development and page layout. There are many stages involved in producing a work of graphic design. These range from defining the creative brief, undertaking research, visualizing initial ideas, laying out the design, to final preparation of artwork for print and overseeing printed reproduction.