Joomla SEO - Search Engine Optimization

If you are using Joomla CMS,  SEO is in many ways a much easier task to undertake. There are link building components with auto link check features, Freindly url components, Title Tag creators, Google site map creators, built in site maps and many other "little programs" which automate many of the tedious optimization tasks. When you build a new website with Joomla, there is a list of components that should be installed from the very begning of your project.

Make Your Joomla Website SEO Friendly.

1. Install the latest version of Joomla
The core Joomla install package now comes with better built in usability features such as label tags being added to Site module and component output, and the  mosHTML::selectList and mosHTML::radioList automatically provide the correct label tags

2. Install the Joomla SEF Patch
This patch improve's the joomla core code into good SEO code qnd is available for Joomla ; The basic installation of Joomla is not fully optimized for search engine optimization. This patch gives you the ability to assign META data to all Joomla related URL's, so you can define now META data for joomla components as well. It offers Multi-phrase keywords suggestions for URL META pages, and you can overrule the META settings of the "standard" Joomla documents and assign different META tags then the documents

3. Install OpenSEF
This component is amazing.  It allows you to use the mod_rewrite feature on Linux servers.  In other words, it gets rid of the ugly long url's which include special characters.  You can create your own url's suing your keywords.  For instance, if you are writing a webpage on carrots, you want to have the main keyword int he URL if possible. OpenSEF allows you to create a firendly URLs and assign them to the built in url's which are not very crawler friendly. It's important because some of these CMS site URL's contain stop charactres like & % which could stop the search engine from crawling any further on your website. This component also includes many seo tools, like a Google sitemap creator.

4. Install a Link Building Component
There are a couple really goods ones out there.  Linx is a new one which has built in link checking. This means it will automatically check to ensure your partner still has a link back to your site.  It's very easy to create categories on the fly, and to add link parnters just by cuting and pasting thier website information into a form.

5. Install a samSiteMap Component for your Website.
A sitemap true indexing component creates complex document trees and/or content lists for your website users. samSiteMap can be used to create a full site Index All Joomla standard content (content,contacts,links,newsfeeds,etc..) can be included, each having its own short description derived from the items themselves (like a search engine display).

You can also write articles for SEO.  You can submit your articles and other websites will post the content on thier sites.  You get a free link back this way.

SEO: What's Wikipedia Say?

Search engine optimization (SEO) is a subset of search engine marketing, and deals with improving the number and/or quality of visitors to a web site from "natural" (aka "organic" or "algorithmic" search engine) listings. In effect, SEO is marketing by appealing to machine algorithms to increase search engine relevance and ultimately web traffic. This is analogous to foot traffic in retail advertising. The term SEO can also refer to "search engine optimizers", an industry of consultants who carry out optimization projects on behalf of clients.

Search engines display different kinds of listings on a search engine results page (SERP), including paid advertising in the form of pay per click advertisements and paid inclusion listings, as well as unpaid organic search results and keywords specific listings, such as news stories, definitions, map locations, and images. SEO is concerned with improving the number and position of a site's listings in the organic search results.

SEO strategies vary widely, in accordance with the specific site. Broadly speaking, SEO may be geared towards increasing either, or both, the total number and quality of visitors from Search Engines. The quality of a visitor can be measured by how often a visitor using a specific keyword leads to a desired conversion action, such as making a purchase or requesting further information.

Search engine optimization is available as a stand-alone service or as a part of a larger marketing campaign. Because SEO often requires making changes to the source code of a site, it is often most effective when incorporated into the initial development and design of a site, leading to the use of the term "Search Engine Friendly" to describe designs, menus, Content management systems and shopping carts that can be optimized easily and effectively.

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